This campaign is a visual celebration of the idea that happiness is a choice — even when life feels dull, hard, or uninspired. Instead of chasing perfect moments, we shine a light on the forgotten ones: the boring routines, the quiet struggles, the everyday mess. Through photography, we transform these ordinary or difficult situations into scenes of unexpected joy — proving that happiness isn’t found, it’s created. Because joy doesn’t wait for life to get better. It begins the moment you choose it!
Starring : Akram Hosny
Client : Shawarmer
Advertising Agency : OCG
Photography : Omar Shash
Creative Retoucher : Khaled Abo Taleb
ECD : Ismail Sabry
Art Director : Mohamed Khaled
Production House : Film DNA
Director : Ahmed Hussein
