Allianz | Every Policy Has a Story

What if insurance campaigns looked like movie premieres? This project reimagines Allianz insurance products as cinematic movie posters, where every policy becomes a story worth watching. Instead of focusing on traditional insurance communication, each campaign was transformed into its own fictional film with a unique title, visual identity, and storyline. Every poster represents a different insurance product while highlighting the emotional contrast between life with and without Allianz—using humor, storytelling, and cinematic aesthetics to make insurance more relatable. The project includes four movie-inspired key visuals: • Under Coverage — Car Insurance • Double Fracture — Health Insurance • Mexicano — Retirement Plan • You & Only You — Marriage Insurance Every story has its own poster. Every poster has its own personality. Together, they create one connected campaign universe.

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