Behind The Scenes
Client : Cred Developments
Photography : Omar Shash
Director : Hussein Diaa
Advertising Agency : LittleOnes
Art Director : Ibrahim Hadidy
Production House : Onestopshop Films
Creative Retoucher : Inpost
Cred Developments | For the rest of us!
Cred Developments | For the rest of us! This campaign plays with an exaggerated world of luxury, where small details become absurdly important and status defines everyday choices. Through two over-the-top characters, the story highlights a lifestyle that feels distant from reality, a world that most people can’t relate to.
