In this campaign, we played with the idea of what’s real and what’s not, in a world full of exaggerations and illusions, nothing feels truly genuine. Through a humorous lens and bold visual storytelling, we revealed that behind every “too good to be true” moment, there’s only one thing that remains truly authentic: Fayrouz.
Each visual captures this playful contrast between the exaggerated and the real, highlighting Fayrouz as the one and only real deal!
Behind the scenes
Client : Fayrouz
Advertising Agency : DDB Egypt
Production House : Everyone Film
Production House : Everyone Film
Director : Omar Boraay
Photography : Omar Shash
Creative Team : Begad Hassan , Khaled Barbary , Nadeen Goudaa
Creative Retouching : Jungle Visuals
