STC Bank | Send Money & Win

This campaign for STC Bank was designed to promote their international money transfer service, with a rewarding twist. Under the concept “Send Money & Win”, the idea was to highlight how easy and secure it is to transfer money to your loved ones abroad — while also giving customers the chance to win 5000 SAR daily for 60 days. The visual storytelling focused on human connection, joy, and the exciting possibility of winning. Each scene was crafted to balance emotion and impact, combining realistic setups with a clean, modern aesthetic to reflect the brand’s identity.

This campaign for STC Bank was designed to promote their international money transfer service, with a rewarding twist.

Under the concept “Send Money & Win”, the idea was to highlight how easy and secure it is to transfer money to your loved ones abroad — while also giving customers the chance to win 5000 SAR daily for 60 days. The visual storytelling focused on human connection, joy, and the exciting possibility of winning. Each scene was crafted to balance emotion and impact, combining realistic setups with a clean, modern aesthetic to reflect the brand’s identity.

Client : STC Bank KSA

Photography : Omar Shash

Creative Retoucher : The Jungle Visuals

Advertising Agency : VML MENA
Production House : Blue Elephant

Executive Producer : Marie Joyce

Producer : Cynthia Melhem

Line Producer : Amal Joseph

Director : Omar Shawky

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