e& Worldcup X Omar Marmoush

A 360° campaign created for e& Egypt during the FIFA World Cup, featuring Omar Marmoush. The campaign was designed to deliver a unified brand experience across multiple touchpoints, combining creative copywriting, key visuals, campaign typography, and a motion demo into one cohesive creative direction. Every element was carefully crafted to capture the excitement of the tournament while reflecting e&'s bold, energetic, and modern brand identity. The result is a complete campaign system that seamlessly blends storytelling, design, and motion to create an immersive football experience.

CREDITS

Client: e& Egypt

Agency: Bubblegum Advertising Agency
Mohamed Wasfy I Wael Azzam

Directed by: Ahmed Hussein
Creative Director: Mohamed Hossam
Associate Creative Director: Mohamed Metwally

Senior Art Director: Mohamed Mamdouh
Senior Graphic Designer: Hazem Ahmed
Copywriters: Hassan mohamed Samir - Mohamed Mostafa
- Abdelrahman Atef - Fouad Khairy
Finalizers Team: Wael El Sawaf - Hassan Ibrahim - Ahmed Fouad

Account Team: Youssef Sherif - Hussein Hashem - Nadine Arafa

Photographer (Marmoush): Karim Omran

Photographer (Cast): Omar Shash
Retouching (Cast): Inpost Studios
Typography Animation: Abdelrahman Saad

You may also like