Al Rajhi Takaful is one of the leading insurance providers in Saudi Arabia, specializing in offering Shariah-compliant solutions. Their services include a wide range of insurance products that cater to the protection needs of individuals, families, and businesses, all while adhering to Islamic principles. Their mission is to ensure customers have affordable, reliable, and ethical coverage that stands by them during difficult times
The concept behind the campaign emphasizes the importance of action over words during times of crisis. The visual storytelling aligns with the message "في المواقف الصعبة ماتحتاج الكلام ✋ تحتاج تأمين يوقف بصفك تأمين تكافل الراجحي #تأمين_بصفك 💪," meaning in difficult moments, words are not enough; what you need is strong, reliable insurance by your side. This idea resonates with the brand's values of dependability, trust, and protection in moments of need.
In life's most challenging moments, actions speak louder than words. Al Rajhi Takaful's latest campaign captures these intense moments where the only thing standing between disaster and safety is dependable insurance. Through powerful visuals, the campaign conveys how Takaful Al Rajhi is there to protect you, reinforcing the message that reliable insurance is more valuable than empty promises. The hashtag #تأمين_بصفك emphasizes the company's commitment to always standing by its clients, offering the protection they need.
This visual depicts a man in traditional attire, standing amidst a room engulfed in flames. His posture and expression convey panic and helplessness, highlighting a moment where quick action is required. The intense fire contrasts with his calm appearance, emphasizing the need for reliable insurance in emergencies.
The fire represents unexpected crises, and the lack of spoken words reinforces the campaign's message that in such moments, actions (like having insurance) are more important than words.
The aftermath of a chaotic car crash is portrayed here, with flipped vehicles, scattered debris, and emergency responders in action. A young man stands in the middle of the scene, looking resolute yet vulnerable, symbolizing someone who needs immediate support. The image conveys that in the face of such overwhelming destruction, you don't need words — you need the assurance that your insurance will take care of you and your loved ones.
Behind the scenes
